The display of Brave merchandise was quite strange - you would have no way of knowing what the movie is really about by looking at any of the packages. This package for example - the one the kid was referring to - was just weird. It's a package of glow-in the-dark earrings, a tiara and a necklace I think, so your kid can 'look like Merida'. Um, I think not. I'm not saying you need to buy a giant black horse for your kid to play dress-up, but the jewellery set is totally missing the point. Did she actually even wear earrings, ever? At any point in the movie? My kid doesn't think so...and if she did, they probably didn't glow-in-the-dark. Just sayin'.
(Random photo observation: The Merida behind the package on the left is totally freaking me out.)
If you haven't seen the movie Brave, and your total knowledge of the film is that it's just another Disney Pixar movie featuring a Princess protagonist, then you'll be well forgiven for presuming that there's nothing wrong with this toy - or others like them - you might be thinking it's just the same old princess story but with different hair. But that's where you'd be wrong. You see the whole point is that Merida isn't like all the other princesses. She's feisty, and independent, and active and physical. She rips her dresses, gets muddy and dirty, spends no time in front of a mirror, had no love interest, doesn't need or want rescuing, and is a kick-ass horseback archer. That's what we love about her. She's fierce but vulnerable, defiant but lovable and fearless but tender - and all the million things and contradictions that 'girly' can be. But she's certainly not the same old princess. So why Disney would recycle all these products from princesses-gone-by and market these stupid same-old products is beyond me. It's a cop-out and my 5 year old called them out on it tonight. As my little critic pointed out - if you want to dress up like Merida- forget the earrings -get a bow and arrow.